Brief history of Moco Museum Barcelona

• 2016: Moco Museum opens in Amsterdam at the historic Villa Alsberg, designed by Eduard Cuypers in 1904. The museum aims to make modern and contemporary art accessible to a broader audience.
  
• October 2021: Moco Museum establishes its second location in Barcelona, located in the Palacio Cervelló, a 16th-century palace that was the residence of the noble Cervelló family until the 18th century. The building features elements from a previous 15th-century construction.
  
• October 3, 2023: Plans are approved for a new Moco Museum location in London.
  
• August 10, 2024: Moco Museum London officially opens near Marble Arch, further expanding the museum's commitment to showcasing modern and contemporary art.
  
• The Moco Museum locations share a mission to exhibit works from renowned artists such as Banksy, Jean-Michel Basquiat, and Yayoi Kusama, fostering cultural engagement across diverse audiences.

Moco Museum Barcelona | Mission and vision

Moco Museum, with locations in Barcelona, Amsterdam, and London, is dedicated to showcasing modern, contemporary, and street art. The museum's mission emphasizes making art accessible to a wide audience, aiming to open the doors to artistic experiences for all. This commitment is reflected in several key aspects:

• Inclusivity: Moco Museum strives to create an inclusive environment where art is not just for the elite but for everyone. By transforming historical spaces into vibrant art venues, the museum challenges traditional notions of exclusivity in the art world.
  
• Diverse artistic expression: The museum features works from renowned artists such as Banksy, Jean-Michel Basquiat, and Yayoi Kusama, as well as emerging talents. This blend of established and new voices aims to resonate with a broad demographic, particularly younger audiences.
  
• Engagement through street art: Moco embraces street art as a powerful medium that connects communities and provokes dialogue. By showcasing street artists, the museum fosters conversations about societal issues and encourages public engagement with contemporary themes.
  
• Educational initiatives: The museum offers educational programs and exhibitions designed to enlighten and inspire visitors. This includes interactive installations that invite participation and deeper understanding of the artworks on display.
  
• Cultural impact: Moco Museum Barcelona positions itself as a cultural hub that enriches local communities by providing unique artistic experiences. Its mission includes not only showcasing art but also supporting charitable initiatives that align with its values of empowerment and social responsibility.

Palacio Cervelló | The home of Moco Museum Barcelona

Moco Museum is housed in the historic Palacio Cervelló, an old palace that adds a unique charm to the contemporary art experience. This beautifully restored building not only preserves its architectural heritage but also serves as a vibrant backdrop for the museum's innovative exhibitions. The juxtaposition of modern art within a historical setting enhances the visitor experience, making it a must-see destination for art lovers in Barcelona.

Interactive and immersive exhibits

Moco Museum is renowned for its interactive and immersive exhibits, which include cutting-edge digital art installations. These exhibitions are designed to engage visitors on multiple sensory levels, transforming traditional museum experiences into dynamic interactions.

• Digital immersive art: The museum features exhibitions like "Reflecting Forward," which employs augmented reality and video-mapping to create environments that envelop visitors in art. These installations encourage audience participation, making them feel like active inhabitants rather than passive observers.
  
• NFT exhibitions: Moco Museum also showcases NFT art, providing insights into this rapidly evolving medium. The museum invites visitors to explore the intersection of digital innovation and contemporary creativity by integrating blockchain technology into its displays.
  
• Multi-sensory environments: Each exhibit is crafted to foster connection and reflection, encouraging visitors to engage deeply with the artwork. This approach highlights the transformative power of art and aligns with Moco's mission to make art accessible and relatable to all.